NBC
Awards: Fast Company’s 2022 Brands That Matter Award│2022 Anthem Awards Silver - Health Campaign│2022 Anthem Awards Silver - Health Strategy│2022 Webby’s People Choice
Role: Creative Director
MSNBC
We developed a brand platform for MSNBC called "Understand More." to establish MSNBC as a destination for in-depth, nuanced understanding. Where you go when you're tired of the superficiality and salaciousness of other cable news outlets.
With: Cody Pate, Kasey Foster, Nick Kaplan, Eric Steele
Plan Your Vote
As far as election years go, 2020 was gearing up to be a doozy. And with all the uncertainty flying around, NBC wanted to help. They built an online tool where anyone could plug in their zip code and see their options for voting early and in-person. It was our job to launch the tool and help get the word out.
With: Jed Heuer, Alex Barrett, Marco Kaye, Danielle Flagg
Plan Your Vaccine
During a confusing and chaotic time, Comcast NBCUniversal recognized the need to not just educate people about the coronavirus vaccines but inspire everyone to make a plan. Building upon the interactive tool they created, we built a communications platform and creative system to help all Americans find the tool so they could find the answers.
With: Page Jensen-Slattengren, Danielle Flagg
TODAY
We developed a brand platform for NBC’s iconic morning show, TODAY. Which has been delivering for over 60 years the friendly dose of news, entertainment and plain old everyday optimism that everyone, everywhere needs to start their mornings.
With: Eric Steele, Nick Kaplan, Erica Canup, Christina Nordin