DELTA SEA TO MOM

Turns out, 61% of Seattleites are transplants. So, across the city, Delta handed over its media spaces to these transplants’ moms, who eagerly reminded their kids to fly home. Using their own family photos and handwriting, moms became the stars of the OOH campaign geo-targeted to their adult children’s daily commute and local bars.

Role: Art Director│With: Garrick Sheldon