At the crack of dawn, while most of the world is still soundly sleeping, you've got a whole army up and raring to go. They’re ready. They’re ambitious. And they're our passengers.
Next time you find yourself watching video after video in the YouTube universe, you might just see these Delta pre-roll spots. And they might just make you ask yourself why am I watching this and not out in the world.
DELTA THRESHOLD
There's 8 million people here, coming and going, doing everything imaginable. And it's all happening fast. In New York, you walk faster, talk faster, and simply go faster. If there's one thing that ties the city together, it's this unrelenting, fast-paced pursuit of what's next. The next idea, the next job, the next audition etc. And Delta's job is to help get you to that next thing. In the spot, we use the metaphor of opening doors and crossing thresholds to bring this idea to life.
Seattle is out on the edge, 1,603 miles left of center. When we look at a map of America, Seattle appears tucked away. But the city, equidistant from Tokyo and London, is far from nowhere and is at the center of it all. In this spot we shift this perception to highlight the reasoning for Delta's new international hub in Seattle.
Each card tells a story, an experience, an adventure from a week in 2013.
Every week I push myself to do something worthy of a card.
TEARJERKER SAUCES
Crying during a tearjerker movie no longer has to be demasculating.
I spent a day wearing a pair of gloves and a painting respirator as I liquified all sorts of different peppers to make a line of hot sauces that I call 'Tearjerker Sauces.'
These sauces are paired up with some of the best tearjerker movies and sold as a set, so that now you'll have a valid reason to cry.
