• DELTA RUNWAYS
  • BUD LIGHT WAR ROOM
  • WORLD OF THE SAFETY CARD
  • SEA TO MOM
  • ESPN FANTASY FOOTBALL
  • DELTA 12STATUS
  • DELTA 4AM
  • DON'T JUST WATCH
  • DELTA THRESHOLD
  • DELTA SAFETYS
  • DELTA CENTER OF IT ALL
  • THE 52 PROJECT
  • TEARJERKER SAUCES
  • ABOUT
Toliver Roebuck
  • DELTA RUNWAYS
  • BUD LIGHT WAR ROOM
  • WORLD OF THE SAFETY CARD
  • SEA TO MOM
  • ESPN FANTASY FOOTBALL
  • DELTA 12STATUS
  • DELTA 4AM
  • DON'T JUST WATCH
  • DELTA THRESHOLD
  • DELTA SAFETYS
  • DELTA CENTER OF IT ALL
  • THE 52 PROJECT
  • TEARJERKER SAUCES
  • ABOUT

DELTA RUNWAYS

They say good things come to those who wait. Since when was that really true. Opportunities and experiences aren’t going to just fall in your lap. Good things come to those who go.

With: Garrick Sheldon

Press: Adweek’s Ad of the Day, FastCompany’s Top 5, Creativity, The Drum, Archive Mag

Awards: AICP Winner, Cannes Shortlist

BUD LIGHT WAR ROOM

Thanksgiving is a day of football. So on Thanksgiving Day, we rolled out a cart load 'Dilly Dilly' content around the Bud Light King's War Map.

From feast to football to family, we heard from the King and got his take on the day’s action.

With: Garrick Sheldon

WORLD OF THE SAFETY CARD

When it comes to dishing out safety information, nothing is simpler, more iconic, or more informative than the safety card, so we had the Safety Card deliver our safety information for Delta's Safety Video.

With: Garrick Sheldon + Ian Hart

SEA TO MOM

61% of Seattleites aren’t from Seattle. And with the fastest growing network in town, Delta makes it easy for transplant to visit home.

So, rather than telling transplants this, Delta gave moms their own ad space to persuade their kids to visit more often.

With: Garrick Sheldon

ESPN FANTASY FOOTBALL

If you don't start your Fantasy Football League, one of your dumb friends will. 

With: Howard Finkelstein

Press: Creativity, Adweek

12STATUS

Sports sponsorships often loose sight of the fans. So with Delta’s Seahawks sponsorship, we simply wanted to reward fans for being fans.

Our idea? 12STATUS. A program that rewarded fans with SkyMiles based on how the Seahawks performed each game. 

Fans received 1 SkyMile for every passing yard, priority boarding at Sea-Tac Airport, and exclusive swag.

With: Garrick Sheldon

Press: Creativity, Forbes, Little Black Book

DELTA 4AM

At the crack of dawn, while most of the world is still soundly sleeping, you've got a whole army up and raring to go. They’re ready. They’re ambitious. And they're our passengers.

With: Al Merry

Press: Creativity, Adweek

DON'T JUST WATCH

Next time you find yourself watching video after video in the YouTube universe, you might just see these Delta pre-roll spots. And they might just make you ask yourself why am I watching this and not out in the world. 

 

DELTA THRESHOLD

There's 8 million people here, coming and going, doing everything imaginable. And it's all happening fast. In New York, you walk faster, talk faster, and simply go faster. If there's one thing that ties the city together, it's this unrelenting, fast-paced pursuit of what's next. The next idea, the next job, the next audition etc. And Delta's job is to help get you to that next thing. In the spot, we use the metaphor of opening doors and crossing thresholds to bring this idea to life. 

With: Garrick Sheldon

THE SAFETYS

Delta needed another safety video and there was no time or money to shoot one. 

So, they asked us to take the best scenes from past safety videos and create a mashup.

As great as mashup videos can be, we decided to sell them on a different idea: The SAFETYS.

An award show during award season awarding Delta safety video excellence in Delta safety videos. The other airlines didn't have a chance.

With: Garrick Sheldon

Press: Creativity, Mashable

DELTA CENTER OF IT ALL

Seattle is out on the edge, 1,603 miles left of center. When we look at a map of America, Seattle appears tucked away. But the city, equidistant from Tokyo and London, is far from nowhere and is at the center of it all. In this spot we shift this perception to highlight the reasoning for Delta's new international hub in Seattle.

With: Garrick Sheldon

THE 52 PROJECT

52 weeks in a year.

52 cards in a deck.

Each card tells a story, an experience, an adventure from a week in 2013.

Every week I push myself to do something worthy of a card.

TEARJERKER SAUCES

Crying during a tearjerker movie no longer has to be demasculating. 

I spent a day wearing a pair of gloves and a painting respirator as I liquified all sorts of different peppers to make a line of hot sauces that I call 'Tearjerker Sauces.'

These sauces are paired up with some of the best tearjerker movies and sold as a set, so that now you'll have a valid reason to cry.

MAKING

Art Exhibitions

Lyceum Experience Group Show
2014

True F. Luck Gallery/ Capitol One Gallery
[WORK] 2012 Exhibition

Anderson Gallery
Dominic Molon, Chief Curator, Contemporary Art Museum, St. Louis, Juror

F.A.B. Gallery
"View / 2011" Juried Art Exhibition

ABOUT

DELTA RUNWAYS

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BUD LIGHT WAR ROOM

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WORLD OF THE SAFETY CARD

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SEA TO MOM

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ESPN FANTASY FOOTBALL

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12STATUS

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DELTA 4AM

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DON'T JUST WATCH

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DELTA THRESHOLD

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THE SAFETYS

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DELTA CENTER OF IT ALL

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THE 52 PROJECT

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TEARJERKER SAUCES

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MAKING

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ABOUT

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