Toliver Roebuck
Creative Director (AD)│AdAge 62 Creatives To Watch In 2025
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GOOGLE WALLET

A wallet used to just hold your stuff. Now it holds your city. We launched our new work for Google Wallet with a love letter to one of the most iconic cities in the world – “Now New York fits in your wallet.” Through MTA station takeovers, partnerships and NYC influencers, the campaign highlighted all the things that now fit in your Google wallet.

GOOGLE WALLET

A wallet used to just hold your stuff. Now it holds your city. We launched our new work for Google Wallet with a love letter to one of the most iconic cities in the world – “Now New York fits in your wallet.” Through MTA station takeovers, partnerships and NYC influencers, the campaign highlighted all the things that now fit in your Google wallet.

Role: Creative Director│With: Zoe Bell, Ignasi Tudela, Jon Hirsch, Alana Robinson, Scott Horlbeck, Geoff Castillo

 

Google Wallet x OnlyNY Pop Up

We collaborated with Google and the clothing brand Only NY for a Grand Central Station Pop-Up event and surrounding materials.

 
 
 

This is their New York.

We partnered with NYC influencers to show fellow New Yorkers how “their New York” fit into Google Wallet. This included MTA’s most famous corgi, Maxine, New York’s unofficial talent scout ‘New York Nico” and New York fashion influencer Tiffany Battle.

 

 
 

Tap. Pay. Doodle.

We partnered with Only NY’s co-creator Micah Belamarich to create New York illustrations that were featured in the campaign and built into the product.