BUD LIGHT WAR ROOM
In 2018, Bud Light doubled down on their ‘Dilly Dilly’ campaign during the Super Bowl launching the brand into the medieval world. Throughout the 2018-2019 season, Bud Knight visited games and brought a winning streak with him on his Bud Knight Tour. And knowing Thanksgiving is a day of football, we rolled out a cartload of 'Dilly Dilly' content around the King's War Map. From feast to football to family, we heard from the King before each game on Thanksgiving and got his take on the day’s action.
Role: Art Director│With: Garrick Sheldon
Chicago Bears vs. Detroit Lions – Thanksgiving Game One
Dallas Cowboys vs. Washington Redskins – Thanksgiving Game Two
Atlanta Falcons vs. New Orleans Saints – Thanksgiving Game Three
Throughout the day we also ran short-form content that spoke to the state of viewers and their Thanksgiving state.
A good move in football is like a good move in the war room.
After a Thanksgiving feast you just want to sit back and watch the game.
Oh, and a case of Bud Light could get you a Season Pass to watch more football.